Bram designs user-friendly experiences for your clients

This startup asked me to help design their user interface from the ground up. Their core USP revolves around usability, so we took extra care in choosing and designing simple user flows for complex tasks.

Using iterative design and frequent talks and feedback from domain experts we came to a complete interface structure and UI pattern framework. This formed the blueprint onw which the application was developed.

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Sketch, Invision

One of the most important flows: the mobile checkout for consumers.


We designed a custom rule builder interface that allows power users to configure complex rules with basic if/else combinations.


An example of an edit screen in the admin interface, showing the various components and application's navigational elements.


The complete application design contains dozens of screens for various flows and user types.